Google is always raring to go when it comes to changing the search experience for its regular users. The search engine giant has inarguably changed the game when it comes to finding information online, and as such, we’ve been building SEO strategies around their changing rules and algorithms for years now. SEO is all about getting seen by Google, and by searchers – and Google will continue to make changes to the way they rank search results if there is an apparent need to help searchers find things that little bit more easily.
More and more searchers and web browsers in general are using their mobile devices – smartphones, tablets and otherwise – to access the internet and to search via Google. This means, ultimately, that while mobile versions of websites may have been seen as add-ons or afterthoughts in the past, they’re fast becoming the mainstream or default necessity for users. Therefore, Google have introduced what they refer to as mobile-first indexing – which will effectively mean that Google’s bots will be using the mobile versions of web pages, rather than their desktop standards, to crawl through and index.
Firstly, it means that SEO needs to change a little – once again! It means, ultimately, that not only will you absolutely need to have a mobile version of your main site live and operating, but you will also need to make sure that the portable version of the site works to the same standards and contains all of the information and structuring that the desktop site runs with. It is absolutely essential that your site is appealing and accessible to mobile users – otherwise, Google is going to penalise you heavily by ranking you below your mobile-friendly competitors. That, as you can well understand, is something of a knock-back you’re going to want to avoid.
Mobile browsing is focused on lightning-fast information delivery – and Google’s focus on AMPs – Accelerated Mobile Pages – help to deliver a speedier, more accessible experience to those browsing via phone or tablet. AMPs, put simply, are new standards for web page building which allow for faster loading times – we’ll be able to show you how to create your own AMPs and how to enhance your users’ experiences by speeding up their browsing time.
Here at Lonlogic, we’re always ready and prepared for any changes Google may be willing to make to their algorithms. After all, their aim is to make the web an easier place to navigate and to gain information from – and we’re always on hand to make sure that your content and web presences are being delivered in a speedy and reliable fashion to all of your visitors.