Magento has just gotten a lot bigger. Since Adobe acquired the e-commerce brand in early 2019, there have been many rumours circulating about what new changes the company would be bringing to the platform. After all, it was already pretty perfect!
Some users were worried that Magento would be changing for the worse. However, following a public announcement from Adobe, it appears they can look forward to a host of new integrated features. This means more control for you over different storefronts and marketing tools. It’s great news!
Welcoming Google and Amazon to Magento
Let’s not beat around the bush. Amazon and Google are huge assets to e-commerce success. Many people have welcomed the news that Adobe will now allow users to integrate both services into Magento.
While plenty of online stores make use of their own e-commerce platforms through Magento, cross-functionality with Amazon now means that store owners can manage their off-site products in one place. You’ll be able to reach more people, and offer more choice.
It will also mean that users can now completely manage their Amazon pricing. They will also be able to make use of Amazon’s various products and platforms. The best news, of course, is that the Magento extension is completely free. It’s also available to download right now.
Magneto is now also working natively with Google. Users will now be able to create and manage advertisements and marketing from the comfort of their Magento dashboard.
You’ll also be able to take advantage of the popular Google Shopping engine. This means it’s easier than ever before to attract the right searchers and shoppers. Once again, this is a free extension, and it’s available now.
Convenience for All
Adobe’s press release makes it clear that they care about our convenience. Speaking with TechCrunch, Adobe’s VP of Commerce Product and Platform, Jason Woosley, advised that bringing Amazon into the Magento backend will simplify some of the complexities of e-commerce.
“For many brands and merchants, creating an Amazon storefront is not simple – it requires you to manage a whole host of new operational challenges,” Woosley advised.
“You introduce a new platform that your team has to learn how to use, how to manage and maintain. And if your team are already maxed out, it’s going to require you to hire additional staff or make trade-offs against your roadmap that don’t deliver against your business.”
Bringing Google and Amazon into Magento is an inspired move. It’s one which will allow online stores to bring three e-commerce worlds together for the first time. While it’s not clear precisely what Adobe has in store for Magento long-term, what is clear is that they are aiming to make things convenient for stores as well as customers.
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